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https://www.wsj.com/articles/lyft-creates-media-division-to-expand-its-advertising-services-11659956407

Lyft Inc. has formed Lyft Media, a new business unit consolidating and expanding the advertising offerings at the ride-hailing company.

The news comes more than two years after Lyft acquired Halo Cars Inc., which makes monitors to run digital ads atop cars, and as Lyft faces an increasingly crowded marketplace for advertising in and around car services.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.