Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a campaign with Travel Daily Media.
MMPRC states that the campaign is aimed at making the Maldives more visible in the South East Asian market.
The campaign will be conducted from July to September 2022.
Travel Daily Media is an online platform specialized in disseminating travel and hospitality industry news, opinion, and analysis for travel professionals. They have active subscriber bases and contributors in Asia, Europe, USA, Middle East, China and India. Their audience is made up of travel professionals from across the industry with a focus on travel and tour agencies, hospitality, aviation, cruising, MICE and Technology.
MMPRC states that the purpose of this campaign is to build high attention and visibility for the Maldives, maintain brand presence, raise brand awareness, and to represent Maldives as a top of the mind destination in the South East Asian market.
The corporation also aims to showcase the uniqueness of Maldives as the world’s leading destination. As such, under this campaign, articles relating to Maldives will be posted on the front page of Travel Daily Media, and on their newsletter.
Furthermore, social media posts will be circulated on their Facebook page. Maldives will also be advertised on their website top banner and through the email sponsorship banner. An exclusive interview of MMPRC will also be posted on their platforms during this campaign.
MMPRC states that the corporation will market the destination as one of the safest choices for tourists, highlighting the unique geography of Maldives' scattered islands which provide ultimate privacy and security.
Additionally, this will help MMPRC to promote the Maldivian tourism products, including resorts, hotels, guesthouses, liveaboards, and the unique experiences available for tourists in the destination.
MMPRC will also be able to provide the latest information about the destination and its travel guidelines to the travel trade and tourists from the South East Asian market.
MMPRC highlights that this campaign is conducted as part of their marketing strategy for the South East Asian market, which focuses on boosting arrival numbers to pre-pandemic levels by the end of the year.
The strategy is also based on re-orienting the perception of Maldives solely as a honeymoon or luxury destination, and promoting other segments of tourism in this market. This comes under a new short term strategy of MMPRC devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war.
With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.
So far this year, Maldives has welcomed 18,489 tourists from the South East Asian market.
MMPRC has been holding several activities targeting this market, including joint marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events. The corporation highlights that many similar activities are in the pipeline for this market, including joint marketing campaigns, roadshows, and participation in fairs and exhibitions.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year. These include fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.
MMPRC highlights Maldives securing the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. World Travel Awards is globally recognized as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the world.
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