July 14, 2022 11:00 ET | Source: Frequence Frequence

Mountain View, California, UNITED STATES

MOUNTAIN VIEW, Calif., July 14, 2022 (GLOBE NEWSWIRE) -- Omnichannel ad campaigns can drive conversions up to three times more efficiently than individual-channel campaigns according to new data from Frequence, a leader in advertising sales automation and workflow software. The data, which was collected from Frequence’s own platform over nine months ending in April of 2022, also found that the right media mix can decrease the cost of conversions by more than 50%.

“Omnichannel marketing allows advertisers of all sizes to cut through the noise and make an impact with audiences,” said Steven Han, VP of Strategy and Operations at Frequence. “Our research shows that people are measurably more likely to act on an advertising message if it conveys the credibility that comes with multiple, varied touchpoints.”

Frequence’s study analyzed 32,000 local advertisements and 2.2 billion impressions to determine the best media combinations for advertisers that want to reach a local audience. It found that combining display and pre-roll video ads or combining pre-roll video and CTV ads can provide a dramatic improvement in the cost per conversion compared to other executions.

“Local-market advertisers have more tools and options available to them than ever before, and our entire goal as a company is to make sure that advertisers in these markets receive the absolute best value and performance available,” said Tom Cheli, CEO of Frequence. “Our technology is always improving, and we’re delivering results for our customers that would have been unimaginable only a few years ago.”

About Frequence Frequence is the leading provider of software for media companies to automate and grow their local advertising sales. Through its full-stack workflow and campaign management software, Frequence provides the necessary tools to launch, manage and optimize omnichannel campaigns. From sales intelligence to measurement and analytic tools - all integrated within a platform that creates personalized, multi-channel media proposals with campaign insights - Frequence users have a complete end-to-end solution.

In an industry overwhelmed by point solutions, especially among media companies and buyers, Frequence has developed the first, comprehensive platform that empowers users with state-of-the-art technology while optimizing person-to-person relationships. Leveraging an advanced framework and AI, Frequence makes selling local advertising scalable and profitable.

Media Contact: Hugh S. Moore Broadsheet Communications for Frequence hugh@broadsheetcomms.com